people seem to consider what media shows you as reality. This affects people's view of the world, and construct reality in their mind. And then again, these people spread their reality to others (through communications) and again. Thus, we can say that reality is constructed by social communications. What we believe as reality is actually built by people.
As we all know, everyone has different background, experiences, cultures and so on and so on. So everyone interpret the world differently with their own reality. It means that it is impossible to see the whole reality of the world, but we are just getting closer little by little by communicating. (It can be also said it is by learning or experiencing. But I want to focus on communications and learning or experiencing is also happened by communicating.) Getting closer can mean that expanding view of reality.
If an organization's will is wrong interpreted by others, since they have different reality, that can cause a crisis. Hence, an organization needs to try to communicate more with public to reduce the gap of realities between the organization and public. This is why PR is needed.
-Sunhee Kim
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